Lac-Mégantic, January 7, 2025 – The Board of Directors of Tafisa Canada is pleased to announce the appointment of Mr. Gino Lévesque as the company’s future Chief Executive Officer.

Mr. Lévesque will join the organization on January 20, 2025. He will succeed Mr. Louis Brassard as of March 1, 2025. Mr. Brassard will work closely with Mr. Lévesque to ensure a smooth transfer of responsibilities and transition. Mr. Brassard, who has served as Chief Executive Officer since 2003, will subsequently act as Special Advisor and member of the Board of Directors. He will work primarily on special projects for the company.

Mr. Lévesque graduated as an Automation Engineer from ÉTS Montréal. He holds an MBA in Production and Operations Management and is a graduate of the General Management Program at Harvard Business School. 

He has 35 years of experience in manufacturing environments such as the pulp and paper industry, steel, aluminum and mining sectors, where he has held senior management positions. Since 2019, he has been Senior Vice-President, Containerboard and Packaging, within the Kruger Packaging group, where he is responsible for sales and operations for all sites.

Mr. Lévesque has built a reputation as a multidimensional and energetic leader, expert in driving results, who places people at the center of the decision-making process.

“We are confident that Mr. Lévesque’s expertise, leadership, and vision will extend Tafisa Canada’s remarkable track record into its next phase of growth. His broad experience across multiple industries and his commitment to fostering a culture of innovation will be key in advancing the company’s objectives”

Mr. Miguel Gil Mata, Chief Executive Officer of Sonae Capital Industrials and board member of Tafisa Canada. 

The Board of Directors welcomes Mr. Lévesque to the team and thanks Mr. Brassard for his support during the transition period and thereafter.

Tafisa®, a subsidiary of Sonae Capital Industrials, part of the Efanor group of companies, owns and operates one of the largest particleboard and TFL manufacturing plants in North America. Inaugurated in 1992 and located in the Lac-Mégantic region of Quebec, Tafisa® employs nearly 400 people. Serving both residential and commercial markets across North America, Tafisa® is recognized as a global leader in sustainable particleboard manufacturing. This reputation is earned, in part, through the company's commitment to incorporating recovered and recycled wood fibre into its processes.

Contact:
Caroline Tondreau
Human Resources Manager
819-583-3014 # 282